Hilton and American Express: Delivering Hope and Hospitality During a Global Pandemic

Hilton, a hotel company, and American Express, a financial services company, offered free accommodation and food in Hilton hotels to frontline healthcare workers across the US.

Campaign details

Brand: Hilton / American Express Advertiser: Hilton / American Express

Situation Analysis

Since its founding more than 100 years ago, Hilton has been deeply committed to protecting and enriching the communities where it operates - during both good and challenging times. In early 2020 as the impact of COVID-19 continued to broaden globally