Herbalife: Leading a campaign for a company under attack

Herbalife, a nutrition supplement retailer, launched a campaign to counter-act a smear campaign that was driving down brand trust and sales in the US.

Campaign details

Advertiser: HerbalifeBrand: HerbalifeAgency: SKDKnickerbockerCountry: United States

Herbalife Under Attack: The Challenge

In December 2012, activist investor and Pershing Square CEO Bill Ackman gave a public presentation claiming Herbalife...