Helping GODIVA win Valentine’s Day with a male-focused playbook

GODIVA, a chocolate manufacturer, launched a campaign in the US to increase sales and drive brand awareness around Valentine's Day in the US.

Campaign details

Advertiser: GODIVA Agency: M Booth

Our Situation

In 2014, Valentine's Day – typically the "Super Bowl" of sales for the chocolate industry – was not a winning period for GODIVA. A powerful winter storm crippled the Northeast, preventing consumers from visiting stores. The situation was