Han Lin Publishing: The one and only questionnaire in the world

Hanlin, an education publishing company, increased brand awareness and sales in Taiwan with its campaign The One and Only Questionnaire in the World.

Campaign Summary

  • How could we persuade the world' s biggest helicopter parents—Chinese parents—to change their deep-rooted distrust of their children's ability to manage themselves, and to give the new generation of online lessons a chance?
  • Hanlin is the largest education publishing company in Taiwan. It founded the "eHanlin e-School" and entered the online education market with a series of high-quality online courses. However, in Chinese culture, parents have always imposed high-pressu

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