GSK Consumer Healthcare, Excedrin: The Debate Headache

Excedrin, a headache relief brand, used PR to deliver bipartisan relief during the 2016 US presidential election.

Campaign details

Advertiser: GSK Consumer Healthcare, Excedrin Agency: Weber Shandwick

Situation analysis

The 2016 U.S. presidential election was perhaps one of the most talked about in recent history, causing real and widespread implications for millions of Americans, as well as for people around the world. No matter their political party, beliefs or lo