Google: School of Life – Adulting with Google on YouTube Russia

Google, a technology company, launched 'School of Life' in Russia to enhance the educational experience for Russian YouTube viewers aged 18-24.

Challenge

A generation of young Russians unprepared for adulthood

As one of the world's leading online platforms, YouTube, a top Google service, is focused not only on entertainment of users, but also has an educational mission. People around the world use the platform to find information on an almost limitless number of subjects. Our job was to viewers ages 18 to 34 - almost 60% of the total audience.