Global launch of the IKEA Place App

IKEA, the world's largest furniture retailer, launched a global campaign to celebrate the launch of the IKEA Place app.

Campaign details

Brand: IKEA Agency: Allison Partners

Situation

The buzz about augmented reality (AR) has been brewing for years. Industry experts said it would modify people's thinking and behaviour, create new user experiences and generate around $120bn in revenue for companies by 2020. However, it wasn't until

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands