GiveDirectly: Project 100

GiveDirectly, a non-profit organisation, launched Project 100 in the USA to raise $100m within 100 days to support vulnerable families hit badly by COVID-19.

Campaign details

Brand: GiveDirectly Advertiser: GiveDirectly Agency: Precision

The Situation

COVID-19 created a severe health and economic crisis, changing the lives of Americans across the country. While the pandemic has been tough on everyone, it's bee

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