Gillette: Father's Day

Gillette, a shaving brand, told the stories of men who grew up without fathers in an emotional video on Father's Day to make an impact among men during this key period in the UK.

Brief description of the assignment

Gillette wanted to make an impact on Father's Day, a key (extremely crowded!) moment in their calendar,in a way which allowed them to communicate their brand purpose of 'supporting men to look, feel and act their best'.