FWD Life Insurance Company (Bermuda) Limited: FWD North Pole Marathon 2019

FWD, a life insurance brand, sponsored the North Pole Marathon 2019 and recruited runners in Hong Kong.

Campaign overview

The FWD North Pole Marathon 2019 was held in early April last year. This is the third consecutive year that FWD Group became the title sponsor of the 'World's Coolest Marathon'.

With the success of previous marathons, FWD went into the 2019 event with a plan to build on the momentum by being even more engaging with the local community through the use of public figures.

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