Froebel-kan: Eat Your Words

Froebel-kan, a publishing brand, developed and launched an children's edible picture book entitled Eat Your Words in Japan.

Strategy

In the world today, "violence with words" such as hate speech has become rampant and is a social problem. Japan is not an exception, and it is especially striking, when thinking of the negative effects it has on children. An environment where negativ

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