Ford: Launching China’s first Super Test Drive auto vending machine

Ford, an automotive brand, maintained a valued relationship with its dealers and encouraged test drives of its vehicles in China by launching an auto vending machine at a live Q&A event.

Campaign details

Brand: Ford Agency: H+K Strategies

Summary

China is a market where car brands need to do something to stand out: enter Super Test Drive, the world's first automobile vending machine.

As the future of the automotive industry, the machine needed to be launched with a suitable amount of fanfare, but in a way that didn't spook Ford's loyal army of dealers across China and also.

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