Ford: Ford with PR Media

Ford, the carmaker, focused on the culture of shared taxi rides to promote its Code 4 Taxi Cabs App Challenge in Morocco.

Campaign details

Advertiser: Ford Brand: Ford Agency: PR Media, Morocco

Summary

Following a long list of successful global mobility challenges – from Australia, to Sao Paulo, and Tapei to LA – Ford's IMCS visited North Africa for the first time, focusing on the culture of shared taxi rides in Morocco, and of how best