F5: Cloud Africa

F5, an application services company, launched a research report and used its findings as PR material to increase awareness of its cloud capabilities in Africa.

The Challenge

Despite being a global leader in cloud security and performance solutions, F5 had noticed a lack of awareness of its cloud capabilities in Africa.

F5 therefore sought to not only build stronger media and customer relations on the continent, but also to educate and open up relevant conversations with consumers and leading editors, as well as within the company itself.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands