Etsy: #EtsyForYou

Etsy, an e-commerce website focused on handmade or vintage items and supplies, launched the #EtsyForYou social campaign in the UK in order to drive consumers to a gift guide hosted on its website and increase seasonal sales.

Campaign details

Brand: Etsy Agency: Alfred

Summary

Etsy keeps commerce human. It's the antidote to Black Friday mayhem and off-the-rack presents. Etsy UK challenged Alfred to create a campaign which delivered this message.

We identified that this message needed to come from the real 'people' behind Etsy's marketplace, the Sellers. We devised EtsyForYou, a social campaign which integrated influencers, consumers and harnessed a community of 3,000 Etsy Sellers, to talk about meaningful Christmas gifts, and drive to their unique shops.