Brand: Etsy Agency: Alfred
Etsy keeps commerce human. It's the antidote to Black Friday mayhem and off-the-rack presents. Etsy UK challenged Alfred to create a campaign which delivered this message.
We identified that this message needed to come from the real 'people' behind Etsy's marketplace, the Sellers. We devised EtsyForYou, a social campaign which integrated influencers, consumers and harnessed a community of 3,000 Etsy Sellers, to talk about meaningful Christmas gifts, and drive to their unique shops.