Dove Men Care: Father's Day Taken

Dove, a personal care brand, launched its Father's Day campaign #FathersDayTaken in the US to raise awareness of the number of fathers taken too soon to racism and violence and to help the families left behind.

Campaign details

Brand: Dove Men Care Advertiser: Unilever Agency: Edelman

Brief Description of the Assignment

On May 25, 2020, the most important news story in America was sparked by a dad who did not make it home – George Floyd. His death resulted in nationwide protests that galvanized citizens demanding an end to the brutality. But, a devastating number of