Discover Puerto Rico: From “S.O.S” to “Bienvenidos”: Puerto Rico Asks Media To #CoverTheProgress

Discover Puerto Rico, the island's official tourism body, increased vacation package sales and improved perceptions of the island a year after Hurricane Maria by using travel influencers to highlight its progress.

Situation Analysis

In September 2017, Hurricane Maria devastated Puerto Rico just days after Hurricane Irma struck the Island. It was a pivotal moment in Puerto Rico's history, a disaster that millions watched unfold in the media. The world saw an island with no electr

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