Crayola: Colors of the World crayons

Crayola, a wax crayon brand, expanded its line of skin tone crayons to be more inclusive of different ethnicities in the US.

Campaign details

Brand: Crayola Advertiser: Hallmark Agency: Golin

Assignment

For decades, Crayola has empowered children to express their creativity and imagination. In 1992, Crayola launched its multicultural platform beginning with 8-count multicultural crayons to help diverse populations better find their skin tone color.