Coors Light: America Could Use a Beer

Coors Light, a beer brand, sought to quench the USA's thirst for beer during the COVID-19 lockdown with its campaign America Could Use a Beer.

Campaign details

Brand: Coors Light Advertiser: Molson Coors Canada Inc Agency: ICF Next

The Situation

By April 2020, terms like "shelter in place" and "lockdown" were firmly entrenched in America's vocabulary. As headlines about hospital-bed shortages an

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