Coming clean with Cottonelle

Cottonelle, the toilet tissue brand, used events, influencers and earned and social media to promote a cleanliness message in the US.

Campaign details

Advertiser: Kimberly Clark Brand: Cottonelle Agency: Ketchum Country: United States

Situation Analysis

For years, competing toilet paper companies have touted softness and strength, but no one talks about what really matters: cleanliness.

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