Coldwell Banker: Inclusive Ownership Program

Coldwell Banker Real Estate, real estate franchise, launched the Inclusive Ownership Program in the US to increase successful brokerage ownership of ethnic minority, women, LGBTQ+ and veteran entrepreneurs in the real estate industry.

Campaign details

Brand: Coldwell Banker Real Estate Advertiser: Sears / Fremont Group / Realogy

The Problem

There is no one root of systemic racism in the United States, but one of the most devastating origins is within the housing industry. Historically, Black Americans, Hispanic-Americans, Asian- Americans, Jewish people, LGBTQ+ and specific immigrants w