Coca-Cola: High-So to All-So

Coca-Cola, the soft drink brand, celebrated the accomplishments of women in Myanmar with its campaign From Hi-So to All-So and changed the conversation surrounding International Women's Day.

Situation Analysis

Coca-Cola Myanmar has been running women's inclusion initiatives at the grassroots and value-chain level for years. This international women's Day, it wanted to not focus on a specific campaign or program, but personalize all of its good work by putt