Clorox Clears Teachers’ Back-to-School Wish Lists

Clorox, a brand of cleaning products, financially supported teachers in the US to ensure they had the necessary supplies to teach remotely during the coronavirus pandemic.

Campaign details

Brand: The Clorox Company Advertiser: The Clorox Company Agency: Ketchum


When the coronavirus pandemic shuttered schools in March and the nation shifted to online classrooms, Clorox realized the back-to-school season would undergo fundamental change. Fall classes might have to be taught remotely also, creating a new set o

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