City of Chicago: Boards of Change

The City of Chicago, a US government department, launched its campaign Boards of Change to drive voter registration throughout Chicago for the 2020 presidential election.

Campaign details

Brand: City of Chicago Advertiser: City of Chicago Agency: Current Global, FCB Chicago

Assignment

Drive voter registration throughout the city of Chicago for the 2020 election.

Incite awareness, excitement and engagement for FCB's Board of Change installations by executing robust earned media campaign.