Cisco awakens a new India – Enabling digital transformation in India

Technology giant Cisco used a long-term PR strategy to maximise the coverage of its work with the Indian government and build its reputation.

Campaign details

Advertiser: Cisco Brand: Cisco Agency: Adfactors PR Pvt.Ltd Country: India

Background

In 1995, less than 1% of the world's population was connected to the internet. Today 40% of the world is connected and India is adding an average of 5–7 million internet users a month. Through the Digital India program, India can become one of

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