Chipotle Mexican Grill: Queso Cup

Chipotle, a Mexican grill restaurant, launched an Instagram campaign in the US to market its new cheese dip and drive social awareness and engagement.

Campaign details

Advertiser: Chipotle Mexican Grill Agency: Day One Agency

When Chipotle rolled out their long-awaited queso, they wanted to start an organic conversation with new and existing customers on Instagram.

Chipotle tapped Day One Agency to create a campaign to hype the moment on social and drive awareness and engagement.

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