Chengdu International Finance Square: CDIFS “Fun in the AiR” AR Exhibition – digital campaign to boost recovery economy

Chengdu IFS (CDIFS), a top-ten shopping centre in China, launched its digital campaign Fun is in the AiR to boost the post-lockdown economy.

Background

With the world on lockdown due to COVID-19, China's top-ten shopping mall Chengdu IFS (CDIFS) also had to shorten office hours by half for two months. However, in April, with the pandemic still hanging over us, full-scale business resumed.

Challenges