Chengdu International Finance Square (CDIFS): Chengdu IFS Parcours Art Festival- Art Fuels Commerce in Beautiful Fashion

Chengdu IFS (CDIFS), a shopping mall, made itself the centre of art in the city by collaborating with the Chengdu Government and Paris' Saint-Germain-des-Pres Committee, which led to sales growth of 124%.

Shopping malls' competition doubled in a year! New players are bigger, and very aggressive.

Chengdu's shopping mall industry is the most competitive in China and even Asia, with mall square footage doubled in 1 year! China's consumers are flocking to the shopping malls not just for shopping: 45% of young affluents says they enrich their soc