Changi Airport Group: #ChangiBarepackers

Singapore's Changi Airport raised awareness about its duty-free shopping offer by inviting two influential vloggers to record their visit to the airport.

Campaign details

Advertiser: Changi Airport Group Brand: Changi Airport Group Agency: MSL Group India Country: India

Situation analysis

"Of all the books in the world, the best stories are found in between the pages of a passport."

And quite a few exciting stories are born at airports. This very sentiment is what Singapore's Changi Airport wanted to communicate to its sixth largest market – India. Despite the large population of Indian passenger movement (3.67 million), C

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