Careem: Careem - Morocco Content Calendar

Careem, a transportation network company, changed negative perceptions of its brand in Morocco by launching three press releases a month to communicate the brand in a positive light.

Careem is a transportation network company based in Dubai, with operations in over 120 cities in 15 countries in the Middle East, Africa, and South Asia.

Date: From September to current.


Careem is the leading technology platform for the greater Middle East. A pioneer of the region's ride-hailing economy, Careem is expanding services across its platform to include payments, delivery and mass transportation.