Canopy Growth: Martha Stewart CBD Launch

Martha Stewart, an American businesswoman, increased sales of her new CBD line in the US by launching a campaign that turned her calm mindset into something people could channel through CBD.

Campaign details

Brand: Canopy Growth Advertiser: Canopy Growth Agency: Acceleration, Stripe Theory, MKG, Trailblaze, and Marquee Brands

Campaign Objectives

Create an impactful launch campaign that establishes Martha Stewart's new CBD line as trusted brand, bringing new (CBD curious) consumers to the category while educating consumers on the benefits of CBD. Main objectives were focused on three areas:

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