Cadbury and Age UK: The Originals

Cadbury, a confectionery brand, partnered with Age UK, a charity, to combat loneliness among elderly people in the UK with the campaign The Originals.


Elderly loneliness is a terrible problem in the UK. Unfortunately, the sadness of the issue helps it persist - with people often shying away from engaging with older people for fear of a depressing experience So we changed the conversation to a more

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