Burger King Kuwait: The Sun Flame Grilled Whopper

Fast-food brand Burger King created a viral campaign based on the power of the sun to boost post-Ramadan sales in Kuwait.

Campaign details

Brand: Burger King Kuwait Agency: Memac Ogilvy, Boomtown Productions, Senyar Innovative Media

Executive Summary

When the Sun's fury in Kuwait was impacting Burger King's business and taking the consumers' attention, we hijacked the conve

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