Broan: Come Home to Fresh Air

Broan, a brand of home ventilation products, promoted its SurfaceShield product in 2019 by launching a booth at the International Builders' Show and a supporting social campaign.

Campaign details

Brand: Broan Advertiser: Broan Agency: Cramer-Krasselt

Situation analysis (including campaign objectives)

As a leader in home ventilation, Broan-NuTone products are in over 80 percent of American homes. Despite the Broan-NuTone's overwhelming leadership in providing products to create healthy home air, the brand in 2019 had become stagnant with trade cus