Brazilian Petroleum and Gas Institute: #EnergiaParaSuperar

IPB, a Brazilian Petroleum and Gas Institute, promoted its actions in keeping Brazil supplied during the COVID-19 pandemic by launching a digital campaign that featured testimonial videos from its employees.

Abstract

In the context of the pandemic and with the oil and gas sector affected by the crisis (covid-19 + oil price crisis in the international markets), the industry needed to position itself. The objective was to lead the conversations and give visibility