Blutspende SRK Schweiz: Blood stem cell donation campaign

Blutspende SRK Schweiz, a medical lab in Switzerland, encouraged the Swiss public to become blood stem cell donors for leukaemia patients by launching online ads and a chatbot to help with the registration process.

Issue

Leukaemia can affect everybody.

In Switzerland, more than 1000 kids and adults fall ill from life-threatening blood diseases every year. For every fourth leukaemia patient in need of blood stem cell donation, no donor can be found. A blood stem...