Banco Popular Dominicano: El Lado Positivo

Banco Popular Dominicano, a bank, launched a campaign in the Dominican Republic to help the country overcome the pandemic and see beyond the crisis.

"EL LADO POSITIVO" (The Positive Side) campaign by Banco Popular Dominicano, was launched on December 31, 2021, and stayed on air through March 31, 2021.

The pandemic year of 2020 not only took a toll on health, economy, peace and the lives of thousands of Dominicans, it also took a huge toll on morale, hope and optimism to this nation's population of over 11 million people.