Badoo: Thanks for Wanking

Badoo, a dating app, positioned itself as an honest dating app with its bold UK campaign Thanks for Wanking.


We clapped for the nurses.

We donated to Captain Tom.

We coloured rainbows and hung them in our windows.

But there's another unsung group, worthy of the nation's gratitude. Please give a big hand... for the wankers.

After all, having sex is pretty important. Which meant single people had it pretty rough during lockdown. In fact, the lovely liberal Danish government actively encouraged its single citizens to locate a fuck buddy to lockdown and lie down with.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands