Avon: That’s my shade – the movement integrated communication strategy & plan

Avon, a skincare and beauty product brand, launched a campaign in Brazil to create awareness for their transformation movement, amplify the voices of black Brazilian women and generate an impact on Avon's stakeholders.

Why the campaign is worthy of an award

In Brazil, there is an urgent gap in the representation of Brazilian black women in the beauty sector. Brazilian women move around R$ 704 billion a year in the Brazilian economy, according to the Locomotiva Institute, which specializes in consumer ma

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