Avon: BRAve

Cosmetics brand Avon created a range of lingerie to persuade women to have breast cancer check-ups in Ukraine.

Campaign details

Brand: Avon Agency: Be-it Agency


Avon has been at the forefront of the fight against breast cancer since 2001 in Ukraine. Awareness of the decease has risen since then, but in our research 27% of women still said they have never had a check up and 30% were not intending to do it in

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