Aurubis Bulgaria: The copper heart of Bulgaria – 60 years later, we made it all together

Copper manufacturer Aurubis used an omnichannel approach to celebrate the sixtieth anniversary of the opening of its plant in Bulgaria.

Campaign details

Brand: Aurubis Bulgaria Agency: Chapter 4 Bulgaria

Initial Situation Leading to The Creation of The Project

Aurubis Bulgaria is part of the world's leading manufacturers of copper and copper products – Aurubis Group. It is the second biggest company in Bulgaria situated 80 km away from the capital – Sofia. The copper production plant of Aurubis, located in the Srednogorie region employing more than 850 people from the region and the whole country.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands