Ascender: Time for a Pay Check?

Ascender HCM, a payroll and HR software firm, highlighted the importance of the payroll and positioned it as a strategic function that improves the employee experience with its business-to-business campaign in Australia.

Brief and Budget

Payroll is seen as a cost centre for businesses. Ascender (payroll and HR software firm) required a B2B campaign that not only highlighted the importance of payroll to the C-suite but also positioned it as a strategic function that im

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