Along Came A Spider: #20x20 – If She Can't See It, She Can't Be It

Along Came a Spider (ACAS), a creative agency, launched its 20x20 campaign in Ireland to kickstart a social movement that would challenge perceptions of women's sport.

"If you want something different for your daughter then you need to lend a little support yourself" - Ireland's most capped rugby player, Brian O'Driscoll speaking at the wrap event for #20x20

Introduction

20x20 was not simply a PR and Marketing campaign, but rather a movement that served as a catalyst to kickstart a social movement that would challenge the norm and forever change the cultural value placed on women's and girls' sport in Ireland. The br