Airbnb: Be kind, Rewind – A Sleepover at the World’s Last Blockbuster

Airbnb, an online marketplace for short-term accommodation rental, partnered with the world's last Blockbuster, a movie rental service, to host a nostalgic sleepover at the store, located in Oregon, USA.

Campaign details

Brand: Airbnb Advertiser: Airbnb Agency: Weber Shandwick, DKC Public Relations, Airbnb Experiential Partners, Dish Networks, and Bend Blockbuster

Situation Analysis

Airbnb was founded in 2008 with the mission to create a world where anyone can belong anywhere. The company has democratized the entire travel experience, provided financial empowerment to hosts around the world, and normalized the idea that travel l