Air New Zealand Launches New Chicago Route

Air New Zealand, an airline brand, dropped shipping containers in downtown Chicago featuring all the good aspects of New Zealand to promote its new Chicago to Auckland flight among US consumers.

Situation

To raise awareness of its new direct route between Chicago and Auckland, Air New Zealand needed to make a splash to capture the attention of Chicagoans in an otherwise crowded market.

Air New Zealand wanted to create an immersive experience that educated consumers through the senses and welcomed Chicagoans to escape and share in the wonder that is New Zealand while also breaking down common travel barriers.