888sport: Big Narstie – From Rapper to Reporter

888sport, the multinational online sports gambling company, differentiated itself from the competition in the UK through partnership with a celebrity grime MC.

Executive Summary

This was a campaign that smashed its way through the wall of traditional bookies' PR tactics during World Cup 2018, creating hilarity, social shares and driving a massive share of voice for 888sport.

Rapper to Reporter was a response

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