11Street: Hope full campaign

11STREET, an online marketplace, encouraged people in Korea to adopt abandoned animals with its #HopeFull campaign.

Situation Analysis

"One out of 4 households in Korea have companion animals. But only 1 out of 10 takes care of their animals till the end."

In Korea, 5.91 million households or 26.1% of all households have companion animals. As more new companion animals are registered, abandoned animals are also steadily increasing. An daily average of 372 companion animals are abandoned in Korea as onl

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