Since 1999 Rustlers have become synonymous with flame-grilled super-fast food. They pioneered what is now known as the micro-snacking category and, within their first 20 years, grew the brand to £92m.
In 2019, as part of a workstream to plan the next phase of growth, the team identified significant further growth headroom and set a task to grow UK RSV to £120m by 2022. A few dials would need to be shifted to achieve that goal. Firstly, research sh