Russian media: wild, or west?

Stephen White and Charles Dawson

Stephen White, Effective Media Management, and Charles Dawson, an independent media and marketing consultant, describe the advertising and media scene in Russia – a vast market of 142 million citizens separated by geography (covering ten time zones), race and social stratum.

Russian Media: Wild, Or West?

Stephen White Effective Media Management (EMM)Charles Dawson Independent marketing and media consultant

Russia's media market, like everything else in this unimaginably  vast country, is governed by geographical...

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