Rowing against the tide or surfing the new wave?: Revamping ancient techniques for consumer understanding in emerging markets

Massimo Cealti and Nicolas Siega

This paper assesses the multiple challenges for fragrance and flavour research in emerging markets and presents a new methodology tested in South Africa which overcomes these.

Rowing against the tide or surfing the new wave?: Revamping ancient techniques for consumer understanding in emerging markets

Massimo Cealti and Nicolas Siega Symrise

Growth: The sacred graal

"The powerful motivator in our lives isn't money; it's the opportunity to learn, grow in responsibilities, contribute to others, and be recognized for achievements". Frederick Herzberg, The Motivation-Hygiene Concept and Problems of Manpower

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